Six Questions To Answer BEFORE You Start Your Sales Copy

Six Questions To Answer BEFORE You Start Your Sales Copy

Before you start creating any sales material you need to be able to answer these 6 important questions. Watch the video below to understand what you need to know about your customers, your product and even yourself – in order to be able to write effective sales copy – whether that’s for a long copy sales letter or sales page, or designing a classified ad for a magazine, or even your business card. This video is an extract from...

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10 Tips For Writing Great Content

10 Tips For Writing Great Content

I’m sure you have all heard the phrase “content is king” so I thought I’d share my 10 point checklist that I use whenever I’m writing new content for my website posts or pages. 1. Capitalise On Search Terms Use the analytic logs from your website to see what search terms are being used by your visitors to find your site. Capitalise on the words already being used to write more content that matches the search terms....

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