Six Questions To Answer BEFORE You Start Your Sales Copy

Six Questions To Answer BEFORE You Start Your Sales Copy

Before you start creating any sales material you need to be able to answer these 6 important questions. Watch the video below to understand what you need to know about your customers, your product and even yourself – in order to be able to write effective sales copy – whether that’s for a long copy sales letter or sales page, or designing a classified ad for a magazine, or even your business card. This video is an extract from...

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Website Review – Woofs and Walkies

Website Review – Woofs and Walkies

Here is a free website review I did for local business owner Linda Belnik and her business “Woofs and Walkies” I apologise for the crackling halfway through the video – I was having teething problems with a new headset – however you should be able extract the principles of good website design from the review and see how they compare to your current...

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The Basics For Writing A Good Sales Letter

The Basics For Writing A Good Sales Letter

Today I want to talk about sales letters – the written equivalent of a sales pitch. If you are selling a product or service online then your website is, in effect, your salesperson. From the customers’ point of view a good sales letter should highlight the benefits of the product, make it clear what they’ll get out of it and offer a good value proposition – in other words value for money. From a business owner’s...

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PLR Sales Letter Tactics

Once you have created a new unique PLR “best of” product (See previous post on Private Label Rights Tactics), you need a sales letter and website to sell it on. Sales Letters A good thing about PLR e-books is that most come with sales letters. Now, these aren’t the best sales letters on the planet but they not the worst either. They are usually written by a professional copywriter, albeit a cheap one.  But they are certainly...

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