Six Questions To Answer BEFORE You Start Your Sales Copy

Six Questions To Answer BEFORE You Start Your Sales Copy

Before you start creating any sales material you need to be able to answer these 6 important questions. Watch the video below to understand what you need to know about your customers, your product and even yourself – in order to be able to write effective sales copy – whether that’s for a long copy sales letter or sales page, or designing a classified ad for a magazine, or even your business card. This video is an extract from...

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Internet Marketing Tips

Internet Marketing Tips

The internet is full of Internet Marketing tips on websites like this – some of them great and others recycled and now out of date. So how do you, as a new internet marketer, know which tips will help you get on top of the business that has made so many men and women really rich? Well I don’t have all the answers – obviously!!! I thought I’d try to pull together a couple of simple tips that I try to follow. Hopefully they will...

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Researching Search Results

Researching Search Results

Conducting Market Research Just like you can search for ideas on the Internet about niche categories to work in, you can also search to find out how popular a niche is. You can find information about the “interest” in a particular niche using several different online tools. There are many sites that offer extended functionality on search terms and volume analysis but several of them have some free tools available and to begin with...

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WordPress Installation Guide For Beginners

WordPress Installation Guide For Beginners

Here I have put together what I hope is a simple installation guide for a wordpress blog with 5 videos in total.  It includes using free software FileZilla for FTP which is required to install WordPress. This is for anyone whose hosting does NOT offer a separate WordPress Installation option.  Video #1 – Download FTP Software First you need some software to allow you transfer files between your PC and your website.  This is performed via...

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The Basics For Writing A Good Sales Letter

The Basics For Writing A Good Sales Letter

Today I want to talk about sales letters – the written equivalent of a sales pitch. If you are selling a product or service online then your website is, in effect, your salesperson. From the customers’ point of view a good sales letter should highlight the benefits of the product, make it clear what they’ll get out of it and offer a good value proposition – in other words value for money. From a business owner’s...

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10 Questions To Answer Before Creating A Product

10 Questions To Answer Before Creating A Product

It’s all well and good choosing a niche market but what do you need to know about your subculture or niche before developing a product? Here are 10 questions that you should be able to answer before you put pen to paper, finger to the keyboard or switch on the video recorder to make your product. What keeps them awake at night? What are they mad about? What is their number 1 frustration? What do they secretly desire the most? Who are they...

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